The ROI of New Donor Acquisition
Nonprofits are systematically under-investing in new donor acquisition. That's because resource development is often viewed as an overhead expense not investment. Learn how to calculate the ROI of New Donors to change the conversation. In this course, you will learn to answer this question, so that you can: -build staff and board consensus around new resource development investment; -guide improvements in the development process; -drive a higher 'return on investment' for your development efforts.