New Donor Targeting
For every donor that gives to your organization today, many more people would give. There are ten times, a hundred times or even a thousand times more people out there are who care about your mission, your cause and the people you serve but don't yet know about your organization. In this class, you will learn how to define the groups of people who will be more likely to support your nonprofit. Then, you will learn to use two simple online tools to assess the potential of each group, so that you can strategically prioritize your new donor outreach efforts.